ROCKLAND — National Life Group this week announced that Rockland will represent the state of Maine in its 2016 Main Streets Across America, a celebration of streets in each of the 50 states and the District of Columbia that reflect strong 'main street values', and play a central role in the communities in which they are located and have great stories to tell.

Main Street is an iconic part of American life. Whether it's named Main Street, Front Street, Water Street, or something else, it's a place where businesses, families and individuals come together to support each other and to live, work and play. It's the place where people gather to celebrate history and heroes, pass traditions from one generation to the next and build strong and vibrant communities with new perspectives and fresh ideas.

"We are proud to see the City of Rockland represented in Main Streets Across America. Long before the 2009 founding of Rockland Main Street, Inc., the City and community members have invested in the ongoing revitalization of our downtown. Since its incorporation as a National Main Streets program, Rockland has embraced the national model of a 4-Point Approach to success: Organization; Design; Economic Vitality; and Promotions," said Gordon Page, Sr., Executive Director of Rockland Main Street, Inc., in a news release. "The City of Rockland and its Main Street is a vibrant, thriving hub of commercial and civic activity, fueled by local entrepreneurs and established businesses, and cherished by residents and visitors alike."

"Main Street is more than just an address, it's a mindset that embraces a strong sense of community based on shared neighborly values," said Mehran Assadi of National Life Group. "It's a place where handshakes, smiles and personal greetings still mean something and where promises are made and kept."

Only one Main Street in every state and the District of Columbia is featured in the 2016 Main Streets Across America. They were selected based on community attributes that reflect strong 'main street' values, including but not limited to a strong local business presence; community gathering spots and scenic vistas; celebrations of history and traditions and reflections of civic pride; and diverse social and cultural events and activities.

FMI: http://blog.nationallife.com/main-streets/

About National Life: For more than 167 years National Life has worked hard to deliver on promises to millions of people with the same vision of providing peace of mind in times of need, with a deep passion for living their values to do good, be good and make good, every day.

About Rockland Main Street, Inc.: Rockland Main Street, Inc., is a focused partnership of residents, businesses and local government that enhances and protects the unique sense of place and economic vitality of downtown Rockland.